Global blockchain giant, Binance, has announced an exclusive, multi-year partnership with Cristiano Ronaldo. The partnership involves Binance launching a worldwide campaign with the goal of introducing Ronaldo’s fans to Web3, bringing them closer to this world through NFTs. Throughout the duration of the agreement, they will create a series of NFT collections that will be offered for sale by Binance. The first will be released later this year and will feature designs created in collaboration with the legendary soccer player.
Changpeng Zhao, CEO and founder of Binance, was full of praise for Ronaldo’s soccer career achievements and said that the sportsman has “transcended” sport to become an icon in more areas. He has built up one of the most loyal fan bases in the world through his authenticity, talent, and charity work.
Zhao added that the Binance team is excited to offer Ronaldo fans “The exclusive engagement opportunity to connect with Ronaldo” by owning pieces from the NFT collections. That’s how Binance successfully got Cristiano Ronaldo. The Portuguese player is without a doubt one of, if not the most well-known sportsman in the world and definitely one of the hardest to have as a brand advocate.
And so he will be Binance’s next testimonial, according to a deal that will also include the launch of several sets of non-fungible tokens within the exchange’s platform. Not many believed this, considering the critical moment of a market that is in a deep recession and that many—especially in the conventional press—had considered dead. In truth, the news of the agreement with Cristiano Ronaldo could give a great push to the NFT and Crypto markets as a whole.
After announcing his exclusive multi-year non-fungible token (NFT) partnership with cryptocurrency exchange Binance, the Portuguese celebrity football player said that a relationship with his fans is important to him, and the idea of bringing never-before-seen experiences to the market through an NFT platform is something that he wanted to be a part of.
Cristiano Ronaldo made a comment that actually did not add much to the discussion, which will be remembered to the well-informed readers as an endorsement for Juventus tokens marketed by Chiliz last year. But after all, this was excellent news for the whole sector—although the markets are still waiting for more powerful signals to hopefully reverse a negative trend that has been dragging on for some time.
Although, with such a famous person, this news could be exactly what the NFT market needed to show what there is to come over the next few years.
As we can see from the press release, it is a collaboration that will be spread over several years as well as the introduction of NFTs that would incorporate real-life experiences.
Proud to be partnering with @binance— Cristiano Ronaldo (@Cristiano) June 23, 2022
Together we’ll give you the opportunity to own an iconic piece of sports history.
I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance. pic.twitter.com/SNSCMHggct
“I’m delighted to announce my partnership with Binance. Together we are going to change the NFT game and take soccer to the next level and this is just the beginning,” said Ronaldo. At the moment one he is of the highest-paid athletes in the world.
As a result of the partnership arrangement, soccer followers of the legendary player will have a chance to ‘own an iconic piece of sports history.’
Ronaldo’s followers will also have the chance to join the 37-year-old footballer’s Web3 community. In a video posted through Binance’s Twitter handle, Ronaldo —who holds the record for most goals scored while playing for a national side—said about his own decision to become involved with the cryptocurrency exchange.