UK-based Dental Design Studio will be the first dental practice in the world to have a land of its own in the metaverse. Of course, it will be on the Sandbox platform—which has already been well known in the industry for some time now—and it will host the avatars of the dental professionals. That’s how even the dentistry category is also joining the Metaverse in the UK.
Even if this news sounds a bit bizarre, the field of real applications for patients and dentists should not be underestimated at all: in fact, the company is betting a lot on education and outreach for virtual treatments. Good news for The Sandbox, which is steadily cementing its place as one of the top cryptocurrencies in the metaverse industry.
We are about to enter the Metaverse! pic.twitter.com/KeL19Cn7Jm— Dr Jeff Sherer (@drjeff_tooth) May 8, 2022
The Dental Design Studio is part of a franchise of dental practices operating in England, with 15 active locations in the country. According to the website, the company’s vision is strongly focused on striving for the highest standards in terms of quality and innovation in the industry.
Clearly, these British dentists must have taken their own mission statement very seriously: the decision to enter the metaverse turns out to be perfectly adherent to their promise for innovation even in terms of corporate communication. Just to give two examples, we have already seen Gucci choose the same platform and JP Morgan being the first bank to explore the possibilities of the metaverse despite the natural diffidence of traditional financial institutions towards DeFi, blockchain and cryptocurrencies in general.
There are many other high-profile names that give us an idea of how attractive these virtual spaces are to the big players in different industries. The basic idea is to create ever-increasing involvement in existing customers or potential ones. In fact, through NFTs, the customers can have experiences that last forever and develop an emotional relationship with brands.
The metaverse thus represents a great business opportunity and a multi-level outreach opportunity. The professionals at The Dental Design Studio made the decision to focus on this issue, becoming pioneers in a very promising sector.
The Dental Design Studio will add a virtual clinic to the 15 physical ones already operating in the UK. The space will have digital simulations of the work done and will be used by dentists to offer interactive consultations to their patients. Patients will also be able to watch dental hygiene videos and be offered virtual treatments.
Another aspect to focus on is informing the patient about the details of the procedure he or she is to undergo, for better cooperation, which can be useful in preparing the patient psychologically, with positive effects, especially on the most anxious or frightened ones.
Dr. Jeffrey Sherer, Clinical Director of The Dental Design Studio stated that:
“Being able to take a tour of the clinic and learn more about dentistry will encourage phobic patients to become familiar with the environment and relieve their fears, making them more likely to come in to get the treatment they need.”
Scientific outreach is another interesting issue, with doctors being able to teach patients how to take the best care of their teeth through digital and interactive content, and on the other hand using the metaverse to release case studies, innovations, and research to the scientific community. Another record for Decentraland, whose lands are beginning to be quite crowded at this point.