The Premier League registered at the United States Patent and Trademark Office its three historic brands last week. The lion’s head, the “loving cup trophy” logo, and the league name itself are now patent protected and will be tokenized as NFTs (Non-fungible Token).
The first division of English soccer is now preparing to join the metaverse to increase monetization and to offer interactive experiences to soccer fans. Yet one more event that takes place during the increasingly strong love story involving soccer and cryptocurrencies.
All the above-mentioned implications might be rather interesting to the entire world which is gravitating towards the use of all those technologies. In fact, the homeland of soccer—the Premier League—is now stepping firmly into the metaverse: an action that can no longer be ignored by other soccer leagues that really matter.
This will protect the intellectual property of the material that will soon go with the NFTs issued by the English league in an official capacity, for the use and consumption of so many fans throughout the entire world.
“The Premier League is regularly followed by more than a billion people, so the value placed on the brand is considerable. These documents are a logical step to protect the brand in today’s economy, which includes virtual and cryptographic elements, and in tomorrow’s virtual economy in the metaverse.”
Michael Kondoudis, a trademark attorney, said these words while announcing the U.S. Patent and Trademark Office’s approval of the British federation’s requests on Twitter
The Premier League has filed 2 US trademark applications for— Mike Kondoudis (@KondoudisLaw) June 6, 2022
▶️ NFTs, cryptocurrencies, digital tokens + collectibles
▶️ Digital asset trading
▶️ Financial and crypto services
▶️ Virtual clothing, footwear, and sports gear#NFTs #Metaverse #Cryptocurrencies #PremierLeague pic.twitter.com/1tPOU0dIOp
The lawyer, who is also a member of the U.S. Supreme Court, posted links from his Twitter account showing that the deal was official.
Talking again about English soccer, the Premier League will use the patents to sell non-fungible Token in the form of images, videos, music, and a variety of gadgets. All the details of the deal, which in any case is expected to be on a large scale, are still not clear.
There are rumors regarding the English federation dealing with the opening of a metaverse in which they will sell virtual official clothing. We still do not know on which platform, since theu are still at the stage of studying the software for transactions and trading (obviously in cryptocurrencies).
As the events of Binance, which has had its hands on the main international tournaments for some time now, show that English soccer is becoming more crypto: the Premier League is preparing to enter the metaverse following in the example of clubs such as Manchester United, which has had Tezos as a sponsor and a gateway to the NFT world—which is now essential to soccer as the official sponsor Binance.
The goal, of course, is to make profits, but also to ensure a deeper experience of enjoying the world’s most beautiful and popular sport for its many fans. The recent notorious events during the Champions League final match show us once again how blockchain and cryptocurrency can effectively protect the rights and passion of fans and provide lucrative economic inputs for players, clubs, and federations.