“The Next 100 Years of Gucci” project, which reflects the historic fashion house’s innovative DNA, ends the second round of NFT for Gucci, in which SuperRare has been confirmed as its metaverse partner.
An innovative blockchain-led approach to high fashion, with 29 artists lending their work to celebrate the company’s first 100 years. Fashion big names are keeping straight and they are not concerned about bearish markets and that means having confidence in the whole crypto field.
One hundred years of history—101 to be precise—as Gucci reached the historical milestone in 2021. And therefore to celebrate, or more likely to look forward to an equally long-lived and fulfilling career, the Italian fashion house has launched this project in collaboration with SuperRare.
The Next 100 Years of Gucci is a collection of 45 NFTs shown on Vault, the maison’s blockchain virtual space. It includes 29 artists, such as Drew Young, Tim Maxwell, and Alanna Vanacore, just to name a few, and more.
Announcing the second drop of Gucci’s Vault Art Space💎— SuperRare 💎 (@SuperRare) July 7, 2022
The debut exhibition, ‘The Next 100 Years of Gucci,’ presents a selection of NFT artworks, each a collectible fragment of Gucci’s kaleidoscopic heritage
The second drop is now available for bidshttps://t.co/dh7GT788wB pic.twitter.com/06x3wJmoiF
Taking inspiration from Gucci’s now century-long history, and as the SuperRare tweet suggests, the digital works represent yet another venture into the metaverse for the famous Italian brand.
Already last year the fashion house went into the crypto universe with Vault, a metaverse signed by Gucci in collaboration with The Sandbox, and put its first NFT on sale together with Christie’s. A collaboration between SuperRare and Gucci today shows the second act of an initiative that seems to have been born under a good star, proving the industry’s great, indeed enormous interest in NFTs.
These is the statement that Nicolas Oudinot—CEO of Gucci Vault—gave to CoinDesk:
“We approached SuperRare for this knowing we could rely on our mutual effort to amplify the vision of this multifaceted group of artists.“
“We were fascinated by SuperRare’s ability to provide a platform for artists to showcase their work in an innovative way, built on a sense of community and enhancing interactions and decentralization as key tools to support both artists and collectors.”
The first time Gucci bought SupeRARE tokens, it spent $25,000 to launch the operation and introduce Vault Art Space at the same time.
It has been known for some time that Gucci is accepting payments in Bitcoin and other cryptocurrencies in some of its physical U.S. stores. This news confirms that commitment.
In the past few weeks, we have seen Tommy Hilfiger dealing with Decentraland Fashion Week and Boson in the metaverse. However, there are now many luxury brands grappling with Web3 and cryptocurrencies. This shows confidence that despite the current not excellent moment, luxury fashion brands keep on paying attention to a market that can only offer Gucci an example of what to do without too much thought.
This allows brands to reach out to customers in new ways. The harder part is maintaining the space, but this brings in a range of opportunities to develop the experience and offer greater utility over time.
We know that Web3 and the Metaverse as concepts are still in their early days, but every week new innovations bring us closer to the full potential of this area. But to really get there, we need to think of the Metaverse as more than just the digital space where people meet. We have to consider it as the meeting of the physical and the digital world.